ANALYSIS OF MEDIA CONSUMPTION IN ISSUES OF SEXUAL EDUCATION, STIs, AND HIV AMONG RUSSIAN- AND KAZAKH-SPEAKING MEN WHO HAVE SEX WITH MEN (MSM), AS WELL AS TRANSGENDER AND NON-BINARY PEOPLE IN KAZAKHSTAN

 

The project was implemented with the participation of UNESCO in 2021-2022. Project focus: “Conducting an information campaign on harm reduction in the context of HIV, conducting media research.” The aim of this project is to conduct research to identify promising areas of interaction with the target audience when creating educational content, as well as their needs for knowledge and information.

Based on the results of the research, a communication strategy was developed to create and promote educational content in Russian and Kazakh, a step-by-step plan was prepared for the creation, publication, and promotion of educational content on HIV, and a series of educational materials (content blocks) in various formats, and the promotion of educational materials on various Internet and social media platforms (including through partner projects, search engine promotion, contextual and targeted advertising, etc.) was ensured in order to achieve the widest possible coverage of target audiences.